A senior executive from Google will outline the online giant’s mobile plans and strategy this year at the 2nd Mobile Marketing Day in New York, hosted by Mobile Marketer and the Direct Marketing Association.“Google’s appearance at Mobile...

Mobile loveWith Valentine’s Day right around the corner, Hallmark has beefed up its mobile offerings as an executive reveals in this exclusive interview with Mobile Marketer. The hoops&yoyo application, Fun @ Work, features games and videos,...

I like the fact that we are starting to see more and more app trailers. This one comes from Becks, who have created a Gig Finder for iPod Touch and iPhones. This application lets you search after gigs near you. Its nicely integrated with...

Well, I am a fan of QR or barc codes so I think this is a great creative idea from the marketing team at SETs. Check it...

ZoozBeat from Sprite is a fun application for your iPhone and iPod touch, which you can download on the fruit company’s appstore. With this application you can experience your dreams to become a rapper. Sprite has teamed up with some of the hottest...

As a part of Cokes sponsorship of the Winter Olypics the Coca Cola company decided to include mobile into the marketing mix. With the success of their mobile marketing campaign in the summer Olympics 08, they are confident that this is going to be a big...

Apple CEO Steve Jobs on Wednesday unveiled the iPad, the widely and wildly anticipated tablet-style computer that he called "a truly magical and revolutionary product." "What this device does is extraordinary," Jobs said. "It is the best browsing...

Though a rush is on for brands to engage with mobile campaigns these days, it’s becoming clear that many are neglecting to acknowledge some of the most important aspects of running successful campaigns- namely campaign analytics and overall...

Mobile apps are big business these days.  Even though 2009 ushered in a wave of excitement and a rush of development for mobile applications, 2010 is set to be a breakout year in terms of marketers realizing the potential and overall usage by...

One thing that I am starting to realize, when looking at appvertising, is that its not only about creating a cool mobile app, you need to consider marketing that app as well to achieve the appropriate download rates. With this in mind we are starting to...